
UA to GA4 Migrations with Julius Fedorovicius (Analytics Mania)
No Hacks: The Mindset Behind Digital Optimization and Growth
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The Reason Why GA4 Numbers Don't Match
The metrics that should not match a lot would be things like users because GA4 is using other methods. And of course, another reason why GA4 numbers don't match is that what I noticed is that GA4 is quite shitty when it comes to filtering bot traffic. When it comes to things like page views or like in general event counts, you should try to have them as similar as possible. But they will never match 100% because even if you had two similar Google Analytics versions installed and firing at the same time, there will still be a slight mismatch. Anything below five, maybe 3% of discrepancy, that is acceptable. If you have larger discrepancy, let's say 10, 20
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