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How to Create a Written Distribution Strategy
I think one of the major problems with creating a written distribution strategy is even knowing what buckets you are using. That's the whole reason we're doing distribution first, that's why I'm creating this podcast and creating the content that I'm doing. So rather than just hitting publish on our podcast and getting 50 lessons every week, nope, we're hitting publish, but we're also repurposing that on YouTube. We're also writing a tweet thread about that. And therefore we are 10x, 100x, the rate of return that impact the ROI of that content that we're having. It's trying to find the right balance for you and your company to be able to