
#277 Prospect Dream B2B Clients (by using content) - Trevor Park
Breaking B2B - B2B Marketing & Demand Generation Podcast
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Inbound Still Has Its Place
A lot of tech companies, I see Trevor, still follow Aaron Ross' predictable revenue model. So having the, you know, the SDRs, cooling or emailing or social selling and generating those first conversation was mine. Then from there we kind of ramped up revenue once we got those meetings. Once we got deals over the line and we had recurring revenue, then we could look at inbound and then we built up the agency on that basis.
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