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The biggest con we've talked about it before is you do reduce your TAM. The one that I think is not talked about enough and Alex Hermosi alluded to this in his book, Hunter Million Dollar Offers. It's an increase in effort and sacrifice when you niche. For example, if an agency only does SEO and doesn't do PPC, they may have to go with two agencies or there's a reason why Walmart sells groceries now because it makes it easier.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode