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The Vergecast

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Snap Inc.'s Struggle for Relevance

This chapter examines the challenges Snap Inc. faces as it attempts to monetize its messaging platform, Snapchat, amid intense competition and financial pressures. It highlights the difficulty of balancing user experience with ad integration and reflects on past mistakes that have hindered the company's innovation. The discussion also emphasizes the implications of these struggles for the future of messaging apps and their revenue strategies.

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