If you're not selling your education and you're selling the implementation, you get way more of those opportunities because people don't see you as a threat. Transparency always wins long term. And so if like, no one, it's like the M&M thing, like no one can hold against you what you put out publicly. The best thing to do is collect data that I exclusively have access to. That's how Google figures out what content is good or not. They see how many people share this thing, how many people link to it, because if many people link it from diverse sources, it's probably pretty good. If you make high authority, high depth claims, almost unsub
Who will you believe in more, a trusted institution or someone who promises that you're gonna make a hundred thousand dollars a day in five seconds? Today, Alex (@AlexHormozi) talks about the four things that differentiate a legitimate education business from a scam, using Harvard as an example. He also explains how educators can apply these principles to build a valuable brand and maintain legitimacy.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:48) - Pillar #1 & 2: Harvard rejects people & has no income expectations.
(8:16) - Pillar #3: Give tons of free content away
(15:45) - Harvard invests in positioning themselves as number one.
(19:10) - Collect data to make substantiated claims.
(20:48) - Legitimate businesses consistently over-deliver and exceed expectations.
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