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The Future Is About Imagination
We have to be very careful with understanding where this is going. No matter how fancy you take us, customers aren't data. And happiness is not the down load. This is all something that happens betwen us. You have to get ahead of your customers and be ready to greet them when they arrive. We can spend forty five minutes a day on things are not already here. That's my favourite read right now. Number one is the future, the ministry for the future. That's actually a science fiction novel. Kim stanley robinson, when do you do that? You don't have an advantage in the beginning, right? Because you're slower. But after a while