What if buying cannabis felt more like a Michelin-star dining experience than a traditional retail transaction?

Where the staff doesn’t just sell—they guide, educate, and tailor every recommendation to how you want to feel.

No guessing. Just clarity, confidence, and trust—rooted in science-backed evidence.

That’s the vision behind Ethos Cannabis.

When customers are willing to drive past other dispensaries for a meticulous, hospitality-driven, science-based experience, it’s not just working—it’s spreading. Organically. Word of mouth.

This week, we sit down with Gibran Washington, CEO of Ethos, to discuss:

• How Ethos is fusing science, medicine, and retail
• What sets their buying experience apart: intentional, educational, personalized
• How a university partnership is grounding the model in real clinical research

Chapters

00:00 Introduction to Gibran Washington and Ethos Cannabis

02:54 Gibran's Journey with Cannabis

06:08 Research Partnerships and Medical Focus

08:48 Understanding Cannabinoids and Pain Management

11:59 Education and Consumer Experience

15:13 Product Development and Strain Selection

17:54 Challenges in Cannabis Testing and Quality Control

24:18 Understanding Cannabis Quality and Standards

26:35 The Importance of Customer Experience in Cannabis Retail

29:15 Navigating Different Cannabis Markets

30:32 The Supply Chain: From Cultivation to Retail

34:28 Integrating Restaurant Industry Practices into Cannabis

37:36 Political Dynamics and the Future of Cannabis Legislation

43:17 Expanding Footprint: Future Markets and Opportunities

47:10 The Pennsylvania Medical Marijuana Education Summit

Summary

In this episode, Gibran Washington, CEO of Ethos Cannabis, shares his journey in the cannabis industry, discussing the importance of research, education, and quality control in cannabis products. He emphasizes the need for a balanced approach to cannabinoids, the significance of customer experience in dispensaries, and the future of cannabis legislation, particularly in Pennsylvania. Gibran also highlights the role of data and science in shaping the cannabis narrative and the challenges faced by the industry.