When you're analyzing a company through reading its 10Ks, what are you specifically looking for? For me, once I understand how the business works, like how it makes its money, I start looking for the metrics that matter is what I call them. It's just the indicators of success or failure. Sometimes they'll make it as plain and simple as the metrics that they report on in their earnings reports. But you know, there are always different ways to look at things too.

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