2min chapter

The So What from BCG cover image

Social Business Needs a Net Zero

The So What from BCG

CHAPTER

The Importance of Social Issues in Business

The focus of society and the media has been on climate, but also should be on social. Carbon and climate is simpler. There's a much narrower set of metrics that you have to look at. When people say social, again, it can mean very different things to different people. I think the other thing is it's much more difficult to measure the data out there.

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