Evolution of Content Creation and Intersection of Branded Content with Journalism

The chapter explores how content creation has evolved in the era of new media, emphasizing the importance of high-quality content that encourages sharing. It delves into the blending of branded content with journalistic platforms, discussing the financial sustainability of journalism in this landscape and the challenges posed by social media platforms like Facebook. Additionally, it touches on the struggles of funding local journalism and the impact of diminishing investigative reporting on informing the public.