The Challenges of Digitally Native Brands

There's always been an influx of new brands, it's just that today they're digitally native. Warby Parker and Dollar Shave Club are able to get to the multi hundreds of millions because they're doing something of their own. The trick will be, can they scale beyond just that? Can they create a lifestyle brand that's going to be sustainable? And so how do you invest from an investment standpoint in a whole sort of way of life?