Mixed Signals from Semafor Media cover image

The secret to Zohran Mamdani’s winning media strategy is simpler than you think

Mixed Signals from Semafor Media

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The Media Dynamics of a Surprising Political Rise

This chapter explores the media campaign of a young socialist candidate in a New York City Democratic primary mayoral election. It also examines the evolving consumer behavior and technology's impact on political engagement, enriched by the speakers' personal connections to the political landscape.

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