This chapter explores how smaller cities in China can enhance branding and increase sales by developing distinctive local features for their agricultural products, overcoming the perception that they are imported goods.
From Sichuan Caviar to Xinjiang Salmon, China gives global delicacies the local twist. Local or Global? What are China's most surprising home-grown agricultural & culinary delights? On the show: Heyang, Ding Heng & Yushun