The Rise of Subscription Services in Music

i see it as another wide avenue for listeners to find our books, listen and become fans. You cannot stop the rise of subscription services. There is no point trying to fight it. As a consumer, look at what you already do with unlimited subscription services. So i think that if you are an audio first consumer, you will increasingly use that audio search engine to find stuff to listen to,. That will include books as well as podcast episodes in the future. Inevitably, there are add opportunities for both podcasts and audio books.