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S1E12: Martech Might Be Different In The States And Asia
Startup Island TAIWAN Podcast
What's the Main Topic for the MARTAC Company?
The product we built in Asia is on Messenger WhatsApp, Instagram. So the user behavior is really similar in the US because it's US product. But we have the solution for online offline. The user behavior in offline is totally different. We found that in Asia, if you want to join the brand's membership or loyalty program, you just say your phone number to the staff and they will help you to create a loyalty account. If you have a chance, try to give more founders, especially in the MARTAC company field.
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