The Importance of Social Archetypes in Beauty

I think Americans more sophisticated like that, but there's still a lot of women in America who just maybe just engage a tiny bit because they're just terrified and they don't understand what suits them. So when I saw- I show your free people out. And so my thing is that I saw this white space and I was like, what I realized is that actually it's all about social archetypes. They always kind of like, you know, if it's the Gigi Haddings or the Jennifer Aniston's or the Gisels, they're all kind of in a golden goddess.