The Best One Yet cover image

🐙 “The Tragic Kingdom” — EA’s FIFA breakup. Netflix’s squid game(s). Ulta Beauty’s journey.

The Best One Yet

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EA's Strategic Shift and Ulta Beauty's Unique Consumer Journey

This chapter explores EA's strategic shift away from FIFA and the introduction of EA Sports FC, alongside Ulta Beauty's recovery and growth ambitions post-pandemic. It highlights changing consumer behaviors in the beauty industry, particularly the integration of online and in-store shopping experiences.

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