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How China will make Western Cycling Brands Obsolete | The NERO Show Ep.33

The Nero Show

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The Future of Road Biking in China

We never see the Chinese grandfondo or the Chinese local crit. But they're on WeChat or whatever apps they use. And it's just another world we don't even know exists. I feel like right now we're entering a new phase of these brands. They're becoming more authentic and just genuine competition. A lot of that's going to come down to the way those brands are going to be presented to us.

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