The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Is 10 a Made Up Example or Do You Like 10?

There's no time box on this, but in time intervals, you should be saying, Hey, we've been posting on TikTok for the past six months and we've only gotten three attributable demos. That would be the exit criteria to move from phase three, repeatability to phase four operationalize and scale. The reality is if you generated $500,000 in pipeline over the past three months, that means you've generated 1.5 million in pipeline that your sales team is going to win at greater than 25%, which is like 300, 400K in revenue.

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