Preserving Tradition and Embracing Sustainability in Africa's Fashion Industry

The continent's fashion industry holds all the cards to becoming one of the world’s fashion leaders. It has the natural resources, the workforce and a growing middle class who want to wear African brands.

However, there are challenges including poor infrastructure, lack of investment and limited training opportunities in fashion - highlighted in a recent Unesco report.

We hear from designers on the continent and overseas to get their opinion on what’s needed to help the industry grow and learn why Afrobeats is helping to put African fashion on the map.

Produced and presented by Megan Lawton.

(Image: Atmosphere at the Labrum London show during London Fashion Week February 2022. Credit: Getty Images)