Enhancing Advertising Through Psychographics

Bill Harvey, Emmy-winning media researcher on the three levels of consciousness in the workplace: emergency oversimplification procedure (EOP), observer state, and flow state. An advertising veteran from the Mad Men era, his innovations in advertising, including the passive people meter and set top box data have made him a legend. Now, after decades of consulting for more than 70 of the top 100 advertisers, his non-profit Human Effectiveness Institute which optimizes decision making and has been used by the US, Army and Navy and 34 universities, focuses on the importance of introspection and understanding one's motivations to pursue our passions. His insights have led to more effective advertising, but just as importantly, how to be a more effective human being. 

#Business #HumanIntelligence #Advertising