What Is Dynamic Pricing?

Paris Marx is joined by Ben Wray to discuss the fight to win a pro-worker Platform Work Directive in the European Union, Uber’s rollout of dynamic pricing, and how Barcelona taxi workers have fought back against ride-hailing.

Ben Wray is the coordinator of The Gig Economy Project and the co-author of Scotland after Britain: The two souls of Scottish independence. You can follow Ben on Twitter at @Ben_Wray1989.

Tech Won’t Save Us offers a critical perspective on tech, its worldview, and wider society with the goal of inspiring people to demand better tech and a better world. Follow the podcast (@techwontsaveus) and host Paris Marx (@parismarx) on Twitter, and support the show on Patreon.

The podcast is produced by Eric Wickham and part of the Harbinger Media Network.

Also mentioned in this episode:

• The Gig Economy Project has a weekly newsletter on the gig economy in Europe.
• Ben wrote about the Platform Work Directive for Context.
• In 2022, the Uber Files gave us greater insight into Uber's lobbying activities, with a specific focus on what had gone on in Europe. The leaks implicated French President Emmanuel Macron, but he said he’d do it all again.
• The Gig Economy Project broke down what dynamic pricing would mean for workers and spoke to Leïla Chaibi about the Platform Work Directive.
• The UCLA Labor Center, transport analyst Hubert Horan, and Rideshare Drivers United with the Asian Law Caucus have all found Uber raising prices while cutting driver pay.
• Spain passed the Riders Law to regulate gig work, and Barcelona has pushed back against ride-hailing with the backing of a taxi union called Élite Taxi.

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