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The Key to Success on Social Media with Cathy Nichols (#154)

The Art Biz

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How to Research Your Audience on Instagram

How did you research the people in your audience? Well, it's pretty interesting because as a business owner, I find myself watching these marketing guru videos. They're just like marketing people that are really well known and you kind of get wrapped in. And they always give you the standard wisdom, which is, you know, would you like to know your audience? "Well, ask, ask questions. Interview them. Ask them who they are," she says.

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