Rethinking Customer Discovery: The Quantified Pain Approach

This chapter critiques traditional interview counting methods in customer discovery, highlighting their limitations and the misleading metrics they create. It introduces the Quantified Pain Histogram, a new strategy to focus on the genuine pain points of customers, offering a structured methodology for startups to engage effectively with potential users. Through case studies and practical strategies, this chapter equips founders with essential techniques to identify and analyze customer pain, ultimately driving better innovation.