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Why free stuff makes us crazy

Marketing Against The Grain

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The Illusion of Free: Unmasking Deceptive Marketing Strategies

This chapter explores misleading marketing tactics used by brands such as Burger King and MyPillow, particularly their 'buy one, get one free' offers. It highlights how inflated pricing effectively undermines these promotions and emphasizes the role of informed consumers who challenge such practices through lawsuits.

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