Exploring the significance of well-defined company core values that are more than just aspirational, but deeply resonant with employees. The chapter stresses the need for specific and authentic core values that guide behavior and decision-making, contrasting with rule-based instructions. Real-life examples from companies like Southwest and United Airlines illustrate how internalizing core values can shape employee behavior and lead to impactful actions.
On a new edition of Weekend Conversations on the Elevate Podcast, host Robert Glazer and producer Mick Sloan discuss the concept of effective company core values. Robert shares why so many companies get core values wrong, the elements of a great company core value, and how company leaders can evaluate and improve their organizational core values.
Read the Friday Forward discussed in this post: Wall Art (#434)
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