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#0065 - Dan Olsen - the lean product development playbook
No Nonsense Leadership
How Do We Test Our Target Market?
There's two ways to do it. One is you have to articulate them and then you go and try to find those people in your target market. And I will say that step one and two are very related. The real part where it really comes in is when you get to step six and now you have a prototype. When we close the loop from the top of the pyramid to the bottom, we have to recruit people in our target market.
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