Business Battles | Cola Space Race: One Giant Sip for Mankind | 3
Business Wars
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The Cola Space Race: A Failure to Launch
This chapter explores the exhilarating rivalry between Coca-Cola and Pepsi in the 1980s, highlighting their quest to launch soft drinks into space. With Coca-Cola collaborating with NASA and Pepsi racing to keep up, their competition unfolds through test flights and dramatic challenges aboard the Challenger shuttle.
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