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10min chapter
Why your accountant won’t get a tattoo
Nudge
Costly Signals and Decision-Making
This chapter explores the concept of costly signaling and how it affects decision-making. It discusses examples such as tattoos influencing perceptions, incurring extra costs changing perception, and Toyota using costly signaling to win the hybrid car market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode