3 Sales Messaging Tactics for Closing Bigger Deals
Sales Gravy: Jeb Blount
00:00
How Humans Can Create Simplicity
It is human nature to take something simple and make it complicated. And then humans can create simplicity. When they look at, for instance, a process like prospecting, if they make it as simple as possible, two things happen. Their brain can absorb it a lot easier and articulate the message a lot easier. So when you combine stories and when you combine images and you combine the simplicity of a process, then you up your probabilities of connecting.
Transcript
Play full episode
