4min chapter

Earn Your Happy cover image

Persuasion Psychologist Dr. Robert Cialdini On The Yes Factor: Make An Impact, Win Customers, And Transform Your Business

Earn Your Happy

CHAPTER

The Importance of Consistency

People want to be consistent with what they have already said or done, especially in your presence. They don't want to be seen as saying one thing, doing another. So if you can ask people to take a small step in your direction and then come back with those tasks completed by the next meeting, it will significantly increase their commitment.

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