187: The Importance of Account Planning
The Predictable Revenue Podcast
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What is the product or solution you're offering? Why would the customer be interested? What are the actions? So this is typically a play. Put them down and put a date for yourself. Who owns it and when's it due and we're going to hold you accountable to that. And then last but not least, like what internal resource do you need? Do you need a specialist? Do you needs a finance person? Are you doing some kind of financing thing where you need to do something creative? You can actually start to create records that say, okay, I'm running against these products. I want to hold these dates accountable. Did it turn into actual pipeline so I can start
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