Pretty Sure I Just Helped Build An Awesome Brand - Do You Agree?
Clients from Content
00:00
How to Build an Accidental Brand
Daniel: Why are you choosing this brand from an infinite list of possibilities? What about it resonates with you and makes you motivated to root your work in it? You could choose anything, but there's some reason you're drawn to it or probably multiple reasons. The last exercise here is what is a thing related to this brand that people want to be true? So if you look at a lot of like best selling business books,. People really wish they were four hour work week. That'd be nice to think I just need to know how to capitalize on an accident when it happens.
Transcript
Play full episode
