Patented: History of Inventions cover image

Barbie

Patented: History of Inventions

CHAPTER

What's the Good Goody Barby?

Barby existed long before women were allowed into the space programme. People liked barby because they could make her anything they wanted. She reflected a lot of things in the doll world that wasn't even happening in real life, like astronauth. The first major change that happened was in the early seventies. So not just the clothes, but the actual physical look of barby changed with with the women's movement in the 19 70s.

00:00
Speaker 2
I don't think barby is some
Speaker 1
no, it's a rawshack test, isn't it? It's a rawshack test. We sort of see see whatever we want. I'm quite interested in the anecdote. You said you collected 500 plus anecdotes. I'm interested, juso, generally, on both sides, what are the good goody barby? Why do people like barby? And why do people hate barby? So people liked barby for the very reasons that ruth
Speaker 2
wanted to invent barby. People liked barby because they could make her anything they wanted. They could pretend to be anything they wanted. And she reflected a lot of things in the doll world that wasn't even happening in real life, like astronauth. Barby existed long before women were allowed into the space programme. There was a surgeon barby, before there
Speaker 1
were very many women being able to be other something other than nurses. Can i just out whendid when did that sort of change happen? Sand, when did the barby costumes go from being wedding dresses, swim suits and i fashion, into things like astronaut, sergeon? Surprisingly early on, actually, the
Speaker 2
first major change that happened was in the early seventies. I'm going to show you a picture now. Ok.
Speaker 1
I will describe it to our dear list. Ye early
Speaker 2
seventies, when, of course, in america at least, there was a huge woman's movement, mis magazine and glorious dinah an, right? And this is what changed, and it changed forever. So that doll, that is the original doll. If you can see, she's looking very coyly, sort of down and off to the side. But the straightforward, direct gaze of the next ration of barby was a reflection of that woman's movement and never left us. That's
Speaker 1
really, ye, how interesting. So not just the clothes, but the actual physical look of barby changed with with the women's movement in the 19 seventies.

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