When to Give Up and When to Push Through

Before you start, do a thorough market analysis to verify that your customers are plentiful. Make sure the competitors have more customers than they can handle. There is if there's no competitor, you have a new idea. New ideas are risky. They are educated guesses that there's a market there. And i don't like spending a bunch of time and money on something that's risky. If you have something truly unique, by all means, get out there and do it. But if it's a new idea, you're creating a market that takes money, that takes risk,. It makes this decision a lot harder.