Brand Conquesting: Dirty and Underhanded? || How would you spend $5000?
Lunch Hour Legal Marketing
00:00
Controversy Surrounding Brand Conquesting in Marketing
The chapter delves into the debate over the tactic of brand conquesting in marketing, where companies capitalize on competitor names to attract customers. They discuss the ethical concerns and potential legal implications of this strategy, emphasizing the importance of maintaining professional integrity in the industry. Examples like law firms leveraging larger brands and digital agencies writing negative reviews to divert clients are used to illustrate the effectiveness and ethical dilemmas of brand conquesting.
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