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2min chapter
How corporations got all your data
The Gray Area with Sean Illing
The Pros and Cons of Data Science
The big question for these massive tech companies, once they were married to the ad model was, how do we get people to click on ads? That's the whole game, right? And the best data science we have has been marshaled in service of this goal. But if those tools are mostly focused on a particular small set of what they would call optimization metrics, like getting people to watch YouTube, then you have really dramatic and negative effects.
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