Mirror Is a Fitness Class, but in Your Home

Lots of entrepreneurs spend their time trying to figure out if their startup idea is "good." They wonder if they can raise funding and build a team. But so much of our idea evaluation ignores the most fundamental building block of a startup - the magic moment that will spur organic growth. There is no funding or team or business without that initial magic, so maybe the best route is to reverse engineer a business from that moment?

On today's episode, we talk through a startup where people gather together to tread water, comparing it to Peloton and Mirror, and talk about starting with a moment and working backwards.   

• Tacklebox Method (Podcast Listener Page)
• How Mirror Grew
• Books on why people share:
  • Contagious
  • Made to Stick
  • Predictably Irrational