3min chapter

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40- Testing Business Ideas with David Bland

d.MBA

CHAPTER

How to Conduct a Discovery and Discovery and Validation Experiment

An experiment sequence is really being able to string experiments together. So for example, depending on what industry you're in, you might start off with interviews. But then if you're in software, you might move really quickly to some kind of clickable prototype and wireframe. And so it's not always linear; I try to stress that in the book.

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