2min chapter

Reveal: The Revenue AI Podcast by Gong cover image

Mastering the startup sales flywheel with Kelly Schuur

Reveal: The Revenue AI Podcast by Gong

CHAPTER

The Importance of Intentionality in Sales Processes

I've been struggling to find my own words to describe what I've been seeing like over the past, you know, several years in my career too. It really should be a standard, like every deal should look the same. And so I think it's just being intentional about how much of your sales cycle is standardized and where there's still room for experimentation. So if you have somebody on your team who's always closing CTOs, but someone else on your team is always closing IC engineers, why is that happening?

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