If you don’t have an assistant, you ARE the assistant.

That’s the reality for most entrepreneurs—stuck handling emails, booking travel, and drowning in admin work instead of focusing on what actually grows the business.

In this episode, I’m sitting down with Tricia Sciortino, CEO of BELAY—a staffing agency that specializes in hiring top-tier virtual executive assistants, bookkeepers, and other remote talent to help business owners buy back their time and scale faster.

We’re talking all about how hiring the right executive assistant isn’t an expense—it’s the key to unlocking your next level of growth.

Tricia started as the first-ever virtual assistant at BELAY and worked her way up to CEO—so she knows firsthand the impact of smart delegation. Before that, she was Michael Hyatt’s original EA, playing a key role in helping him scale what is now Full Focus, a multimillion-dollar leadership training company. She’s had a front-row seat to how top entrepreneurs leverage assistants to maximize productivity and growth—and today, she’s pulling back the curtain to share those insights with us.

In this episode, you’ll learn:

✅ Why NOT hiring an EA is actually costing you more—and how it’s limiting your business growth.

✅ How AI is transforming the role of executive assistants—and how to use it to streamline operations, boost productivity, and scale faster.

✅ A step-by-step framework to start delegating today, so you can focus on high-value activities and stop being your own assistant.

Show Notes: LifestyleInvestor.com/227

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Christmas Has Fallen ft. Josh Boerman

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