001: The difference between marketing & selling, and what Todd hates about marketing right now
The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries
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Is There a Difference Between Scarcity and Urgency?
There's a fundamental difference between trying to market and nd ultimately sell a product or service through the through, primarily a scarcity and or urgency Ploy. In order to make the sale, they really have to apply massive pressure through urgency and scarcity. I just believe that it's because the marketing message isn't strong enough to move the prospect. Delay is the death of the of the sale. That'st when you rely on that, when that's the primary reason to respond.
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