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What it means to be Design-Led, with Benjamin Humphrey (Former Growth Designer at Atlassian, CEO at Dovetail)

Product Growth Podcast

CHAPTER

The Rise of Design in SaaS

This chapter examines the rise of design-centric companies in the SaaS sector, such as Dovetail, Notion, and Figma, emphasizing their focus on user-friendly and aesthetically appealing applications. It discusses the shift towards consumerization in enterprise software and the critical role of superior design and user experience in driving product growth and adoption.

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