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Episode 39: Purchasing a Franchise with Ziv Nakajima-Magen

Scaling Japan Podcast

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The Advantages of Franchising in Japan

Ziv is focusing a lot on market entry right now, and I think this is one effective method of market entry for someone who has the capital to do it. Franchising appeals to two kinds of business owners: less than experienced or less than experienced in that particular sector. They hold your hand throughout the process so that you don't have to learn everything from scratch and make all the mistakes from scratch. The other advantage is that they are more manageable remotely.

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