How to Give a Digital Marketing Agency a Personal Gift

Ad spend is completely separate. We don't charge a percentage based on the ad spend that they have as big or as low of a spend that they want. I think that's something everybody listening to just as a best practice. Don't include the ad spend, whether it's Facebook, local service ads, Google ads. You include it in your management fee. Let them know and then pay the spend separately directly to their credit card or directly to their account.