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#283 - Jordan West - Ads & Marketing 101
DTC POD: How The Best Brands Are Built
How to Use Google AdWords and YouTube to Advertise Your Brand
Google always struck me as like a really interesting one. Cause you've got like the typical like Google AdWords and being able to target different keywords where you're paying per click, but then they have a whole different ecosystem. So I love YouTube for retargeting because you can tell such a story and people will watch your whole YouTube ad. And then performance max is like takes all of Google's most amazing things, puts it together. That's the one thing is a black box though. You just let you give Google your best assets and let them run with it.
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