The Axioms of Rational Choice

The more and more that you try to be successful at the lottery, the more likely you are to lose it all. This is people being motivated to try to ceed, which makes a difference. That's the difference between a casino and the rest of reality. Theories of rational choice ass an angelic noah with perfect information and unlimited time and memory. For mortal deciders, uncertainty in the odds and pay offs and the costs of obtaining and processing the information must be factored into the decision.