The Shift From Direct Response to E-Com Direct Response

Some of the tactics they really focus on that are really come from direct response. The difference though with direct response, I'm not always looking for solution oriented people. In fact, I would like them not to think about a solution. But I do want people that are problem aware. They just know that they're suffering and they're tired of it. And we know what direct response, how to take that suffering, take that problem, speak to it, and then provide the solution. That's why those conversions are so high, why scale could be so fast and why cash flow could be so delectable when you're in direct response. So with that, let's talk through some