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2min chapter
Is the “godfather of influence” still relevant?
Nudge
Intro
This chapter examines the lasting impact of Robert Cialdini's 'Influence' and its principles of persuasion in the context of today's behavioral science. It also features a recommendation for the podcast 'Creators Are Brands,' which discusses how storytellers create brands in the digital age.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode